International Expansion

Taking market experience to Africa

VLK Group has begun expanding into African markets, where it sees similarities with the Tier 2 and Tier 3 consumer markets it has successfully served in India.

The Group’s experience in developing affordable, commercially relevant apparel and working through market-specific distribution channels provides the foundation for this international expansion.

Expansion approach

• Understand local consumer requirements
• Build suitable distribution partnerships
• Develop price-relevant product assortments
• Apply disciplined credit and working-capital management
• Expand steadily without compromising profitability

International growth will follow the same principles that guide the Group in India: market relevance, operational control, financial discipline and long-term relationships.